Charmed by prints that hold a sense of individuality and speak with effortless femininity, it was easy to be allured by this latest label lust from a rising fashion female. Kelly Love is an Australian fashion designer recognisable by her signature hand painted prints that are not only beautifully crafted, but also exclusive to the label. Now residing in the UK’s fashion capital, her new spring/summer collection, ‘The Idyllic Hour,’ has hit the fashion scene filled with pretty prints, luxe fabrics and gorgeously relaxed tailoring. Stylishly exploring cities, romance and the inspiration behind what makes each individual unique, Kelly Love’s S/S13 edit delivers a striking sense of free spirited feminine glamour through her clever use of French lace collars, delicately placed ruffles and cool as folk patterns, all in a creative mix of contemporary colours and rethought neutrals.
Spotted on stylish sloanie Millie Mack’s style blog, the prestigious pages of both UK and French ELLE and in the wardrobe of one of this year’s leading trend setters, Rihanna, it’s safe to say that Kelly Love is one to watch amongst the competitive fash pack thanks to her winning recipe of minimalistic silhouettes mixed with signature, notice-me prints. Oozing with whimsy, romanticism and the playful nature of dreams, her girly designs come at a perfect price pitch for precise tailoring and quality materials that make up a cool combination of on trend features teamed with classic investability.
Images from the label’s Look Book which can be viewed in full here.